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- Very Good Copy: 207 Micro-Lessons on Thinking...
Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
90% of respondents would recommend this to a friend
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This book gives you more sound, simple copywriting advice per page than anything I have read.
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Ürün Detayları
- “This book gives you more sound, simple copywriting advice per page than anything I have read.”— DRAYTON BIRD, Ogilvy Creative DirectorBased on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on:THINKING like a copywriter: 110 lessons on mindset.These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work. WRITING like a copywriter: 97 lessons on execution.These techniques, tactics, exercises, habits, and axioms will help you write clearly, concisely, vividly, and with emotion, the cornerstone of persuasion.“Eddie Shleyner is a fantastic copywriter. Read this book.”—ANN HANDLEY, author of Everybody Writes“Eddie’s been selflessly demonstrating his boundless marketing knowledge for the last decade. VeryGoodCopy represents his collective wisdom in one handy package. Do yourself a favor and devour every word.”—BRIAN CLARK, founder of Copyblogger“Eddie Shleyner is a voice that copywriting needs more than ever.”—KEVIN ROGERS, founder of Copy Chief“Reading this book is like getting a PhD in advertising in one sitting.”—KIM KRAUSE SCHWALM, A-List Copywriter
| Publisher | Very Good Copy Media |
| Publication date | July 31, 2024 |
| Language | English |
| File size | 8.9 MB |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Print length | 481 pages |
| Page Flip | Enabled |
| Item Weight | 1 lbs (450 grams) |
Kim Satın Almalı?
-
Aspiring Copywriters
Individuals looking to develop their writing skills and understand the principles of effective copywriting.
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Marketing Professionals
Marketers aiming to enhance their communication skills for creating persuasive content that drives conversions.
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Content Creators
Bloggers and social media managers wanting to write compelling and engaging copy to capture audience attention.
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Advanced Writers
Experienced writers may not find the micro-lessons beneficial, as they might already possess the necessary skills.
ÜRÜN AÇIKLAMASI
Müşteri Soruları ve Cevapları
-
Soru:
What is 'Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter' about?
Cevap: 'Very Good Copy' is a comprehensive guide designed to enhance your copywriting skills through practical micro-lessons. Each lesson focuses on essential principles of copywriting, from crafting compelling headlines to understanding audience psychology. This book is suitable for both beginners and seasoned writers, offering actionable insights that can be applied to various writing contexts, including sales pages, advertisements, and social media content. Readers will find strategies that improve clarity, engagement, and effectiveness, making their writing resonate with target audiences. -
Soru:
Who is the author of 'Very Good Copy'?
Cevap: The author of 'Very Good Copy' is an experienced copywriter and educator known for their expertise in the field. They have worked with numerous brands, honing their skills to effectively communicate messages. Their practical approach to teaching copywriting makes this book a meaningful resource for aspiring writers looking to refine their craft. The author's testimonials and insights add credibility to the lessons presented, making it easier for readers to trust and adopt these techniques in their own writing projects. -
Soru:
How can 'Very Good Copy' help improve my writing skills?
Cevap: 'Very Good Copy' offers targeted lessons that reveal the nuances of effective writing. By breaking down complex concepts into digestible micro-lessons, the book allows you to focus on one element at a time, making it less overwhelming. Each lesson includes practical exercises that encourage you to apply what you've learned immediately. This hands-on approach not only boosts knowledge retention but also builds confidence in your writing abilities, which is particularly beneficial for marketers, business owners, and content creators. -
Soru:
Are there practical exercises in 'Very Good Copy'?
Cevap: Yes, 'Very Good Copy' is filled with practical exercises interspersed within each micro-lesson. These exercises are designed to help readers immediately implement the concepts learned, which reinforces understanding and enhances skill development. The practical application of these lessons encourages experimentation and offers valuable insights into what works in copywriting. Whether you're drafting advertisements or writing blog posts, these exercises help you refine your voice and strategy in real-world scenarios. -
Soru:
Is 'Very Good Copy' suitable for beginners?
Cevap: 'Very Good Copy' is indeed suitable for beginners. The micro-lesson format simplifies learning by presenting ideas in a straightforward manner without overwhelming the reader. New writers can build their knowledge progressively, ensuring a solid foundation in copywriting principles. Furthermore, the book provides context and examples that beginners can easily relate to, making it a practical choice for those starting their writing journey or looking to shift into copywriting. -
Soru:
What type of copywriting does this book focus on?
Cevap: 'Very Good Copy' focuses primarily on persuasive copywriting, which is essential for marketing and advertising efforts. The lessons cover various aspects including writing compelling headlines, constructing persuasive calls to action, and understanding consumer behavior. This comprehensive approach helps writers create content that not only attracts attention but also converts readers into customers. Whether you are writing for a brand, promoting a service, or creating your own content, the principles taught can apply across different platforms and mediums. -
Soru:
Can I use 'Very Good Copy' as a reference for professional projects?
Cevap: 'Very Good Copy' can definitely be used as a reference for professional projects. Each lesson is designed with practical application in mind, ensuring the strategies can be leveraged in real-world scenarios. Many professionals have found that the insights provided help them break through creative blocks, streamline their writing process, and significantly improve their copy's effectiveness. This book is particularly valuable for marketers, freelancers, and business owners looking to enhance their marketing materials or communications. -
Soru:
Are there any digital formats available for this book?
Cevap: 'Very Good Copy' is available in various formats, including digital editions. Readers can choose to access the book on e-readers or tablets, which allows for easy portability and convenient reading. The digital format may also include interactive elements or links to additional resources that can further enhance the learning experience. This is perfect for busy professionals who want to learn on-the-go and integrate lessons into their daily routines without the limitation of a physical book. -
Soru:
How can I find more resources to complement my learning from 'Very Good Copy'?
Cevap: To complement your learning from 'Very Good Copy', consider exploring additional resources such as online courses, writing workshops, and webinars focusing on copywriting. Many websites and platforms offer free and paid options that delve deeper into niche areas like SEO writing or social media marketing. Additionally, joining writing groups or forums can provide a space for feedback and support as you apply the techniques from the book. Utilizing these resources can enrich your understanding and application of effective copywriting. -
Soru:
Where can I buy 'Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter'?
Cevap: You can purchase 'Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter' on Ubuy in Turkey. Ubuy is a reputable online shopping platform that provides a wide range of products, including books. They offer a user-friendly experience, allowing you to search for the title quickly and explore any available editions. Shopping on Ubuy ensures you have access to reliable customer service and a seamless purchasing process.
Müşteri Yorumları ve Puanları
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4 Star
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3 Star
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2 Star
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1 Star
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Özellikler ve Faydalar
- Offers 207 micro-lessons on creativity, storytelling, and persuasion.
- Teaches thinking like a copywriter with 110 mindset lessons.
- Contains 97 lessons on writing execution for clear and persuasive writing.
- Distills over a decade of industry insights from Eddie Shleyner.
- Perfect for marketers seeking to enhance their copywriting skills.
- Highly praised by industry leaders for its depth and practicality.
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