The Long Tail: Why the Future of Business is Selling Less of More Hardcover July 11, 2006
genuine image
The Long Tail: Why the Future of Business is Selling Less of More Hardcover July 11, 2006
The Long Tail is a powerful new force in our economy: the rise of the niche.
The Long Tail: Why the Future of Business is Selling Less of More Hardcover July 11, 2006
Ürün No: 38273328

The Long Tail: Why the Future of Business is Selling Less of More Hardcover July 11, 2006

89% of respondents would recommend this to a friend

Ürün No: 38273328

TRY 440

Fiyat Detayları

Kargo ve Gümrük Ücretleri Hariç ( Kargo ve gümrük ücretleri ödeme sırasında hesaplanacaktır )

*Tüm ürünler ABD ülkesinden ithal edilecektir

Stokta var
us USA mağazasından ithal edildi
Şimdi sipariş verin ve şu tarihte alın Monday, Eylül 28
Güvenli işlemsecured transaction

Ubuy, güvenliğiniz ve gizliliğiniz için yoğun çaba sarf etmektedir. Gelişmiş ödeme güvenlik sistemimiz, iletim sırasında bilgilerinizi AES (Gelişmiş Şifreleme Standartları) ve SSL (Güvenli Soket Katmanı) protokolleri kullanarak şifreleyerek gizliliği sağlar. Ödeme bilgileriniz, üçüncü taraf satıcılarla paylaşılmadığı için %100 güvende.

En İyi Lojistik Ortaklarımız
  • fedex
  • dhl
The Long Tail is a powerful new force in our economy: the rise of the niche.
U-Care Garantisi:
Hiçbiri
Bir Plan Seçin
fast shipping

Hızlı
Kargo

free return

Ücretsiz
İade*

secure packaging

Güvenli Paketleme

100% original products

%100 Orijinal Ürünler

pci-dss

PCI DSS Uyumlu

iso certified

ISO 27001 Sertifikalı

paypal payment
visa payment
mastercard payment
american express payment
ptt group payment
turkiye-bankasi payment
garanti bbva payment
akbank payment
yapi kredi payment
denizbank payment
kuveyt turk payment
vakifbank payment
ziraat bankasi payment
teb payment
sekerbank payment
Note: Step Down Voltage Transformer required for using electronics products of ABD store (110-120). Recommended power converters Şimdi Al.

Öne Çıkan Özellikler

Niche Market Strategy
Explores how businesses can thrive by targeting niche markets, understanding that selling less volume of varied products can lead to substantial overall profitability.
Data-Driven Insights
Provides comprehensive analysis and data demonstrating how consumer behavior is shifting towards diverse product choices and the implications for future business models.
Innovative Business Models
Offers insights into new business frameworks that leverage online platforms, showing entrepreneurs how to adapt and succeed in the evolving landscape of commerce.

Ürün Detayları

Explore the concept of The Long Tail in business with this bestselling book. Shop now at Ubuy Türkiye for the Hardcover edition. Free international shipping available.
Publisher Hyperion
Publication date July 11, 2006
Edition First Edition
Language English
Print length 256 pages
ISBN-10 1401302378
ISBN-13 978-1401302375
Item Weight 1 pounds (450 grams)
Reading age 18 years and up
Dimensions 6.13 x 9.25 inches (15.6 cm)
Grade level 8 and up

Kim Satın Almalı?

Suitable For
  • Entrepreneurs

    Provides insights on niche markets, helping entrepreneurs to effectively target specific consumer segments in their businesses.

  • Marketing Professionals

    Offers strategies for utilizing the long tail concept, enhancing marketing campaigns focused on diverse product offerings.

  • E-commerce Managers

    Useful for e-commerce managers aiming to optimize inventory and discover underrepresented products to boost sales volume.

Not Suitable For
  • Traditional Retailers

    Not ideal for traditional retailers focusing solely on high-demand products without considering niche market strategies.

ÜRÜN AÇIKLAMASI

The Long Tail: Why the Future of Business is Selling Less of More Hardcover July 11, 2006

Herhangi bir sorunuz mu var? Bizimle sohbet edin

Müşteri Soruları ve Cevapları

  • Soru: What is 'The Long Tail' concept about?

    Cevap: The Long Tail concept refers to the phenomenon where a relatively small percentage of popular items account for the majority of sales, while niche products collectively make up a significant market. This idea highlights how businesses can benefit by catering to a broader array of less popular products, not just mainstream hits. For instance, an online retailer can profit significantly from its tail of less popular items, offering them to consumers who are looking for specialized or unique options. This strategy can greatly diversify revenue streams.
  • Soru: Who is the author of 'The Long Tail'?

    Cevap: The Long Tail is authored by Chris Anderson, who is known for his insightful analysis of market trends and consumer behavior. Anderson's work has influenced how businesses approach inventory and product selection, pushing them to consider a wider range of products. He draws on examples from various industries, showing how emerging technologies enable retailers to exploit this long-tail phenomenon effectively, resulting in increased sales from diverse product offerings.
  • Soru: What industries benefit the most from The Long Tail theory?

    Cevap: Various industries can harness The Long Tail theory, especially e-commerce and digital content sectors. Online platforms like streaming services, book retailers, and even niche marketplaces can thrive by offering a vast selection of products or content that meet specific customer needs. For example, a niche video streaming service can gain a loyal audience by providing diverse genres that mainstream services may overlook, ultimately leading to broader market reach and customer satisfaction.
  • Soru: How can businesses apply the Long Tail strategy?

    Cevap: Businesses can apply the Long Tail strategy by expanding their product inventory to include niche and specialized items, focusing on building an online presence that caters to diverse tastes. By analyzing customer behavior and preferences, they can identify opportunities to offer products that cater to specific interests. A small home décor store might benefit by showcasing a variety of unique items that appeal to different design aesthetics, ensuring they reach a wider audience.
  • Soru: What are some key takeaways from The Long Tail?

    Cevap: Key takeaways from The Long Tail include the recognition that the internet has changed how supply and demand function, providing a viable business model for niche markets. The book emphasizes that targeted marketing and leveraging consumer data are essential for success in this model. For instance, a hobby shop can tailor its inventory based on local interests, maximizing sales from enthusiasts who seek out specialized supplies, thus increasing overall profitability.
  • Soru: Is The Long Tail relevant for small businesses?

    Cevap: Absolutely, The Long Tail is particularly relevant for small businesses, as it empowers them to compete with larger retailers by focusing on niche markets. Small businesses can differentiate themselves by offering specialized products that cater to specific consumer needs, which often go unnoticed by larger competitors. For example, a local bookstore can thrive by investing in rare publications and supporting local authors, thereby establishing a loyal customer base.
  • Soru: Can The Long Tail theory help with inventory management?

    Cevap: Yes, The Long Tail theory can significantly improve inventory management by guiding businesses to balance their stock between popular items and niche products. Understanding which products contribute to overall sales allows retailers to optimize their inventory levels efficiently. For instance, a fashion retailer might explore offering limited-edition items alongside bestsellers, catering to varied customer preferences and minimizing overstock on less popular items.
  • Soru: What impact has The Long Tail had on online marketplaces?

    Cevap: The Long Tail has had a profound impact on online marketplaces, enabling them to offer a vast range of products and cater to diverse consumer interests. This model encourages marketplaces to host vendors with niche products, ultimately enriching customer choice. For example, an online arts and crafts marketplace can feature countless materials and tools, attracting even the most specialized hobbyists, thus creating a thriving ecosystem for both sellers and buyers.
  • Soru: How does The Long Tail influence consumer behavior?

    Cevap: The Long Tail influences consumer behavior by expanding the choices available and encouraging exploration beyond mainstream products. Shoppers are more inclined to seek unique items that align with their personal preferences, driving demand for specialized offerings. For instance, a consumer interested in rare vinyl records will find various options online that traditional brick-and-mortar stores may not provide, enhancing the shopping experience and increasing the likelihood of satisfaction.
  • Soru: Where can I buy The Long Tail: Why the Future of Business is Selling Less of More hardcover?

    Cevap: You can purchase 'The Long Tail: Why the Future of Business is Selling Less of More' hardcover through Ubuy, a reliable online shopping platform. Ubuy offers a wide range of books, ensuring that you can find this title among their extensive collection. By shopping at Ubuy, you can also enjoy a streamlined checkout experience and convenient access to a variety of products related to your interests.

Industrial Editorial Review

"The Long Tail: Why the Future of Business is Selling Less of More" is a book by Chris Anderson that discusses the shift towards selling niche products and the impact of digital technology on the economy. Some reviewers found the book to be repetitive, with one main point that could have been made in a shorter article. However, others found the book to be informative and recommended it for anyone interested in how digital technology is changing the market. The book is somewhat outdated, but still relevant and provides compelling arguments and data. Overall, this book is recommended for those interested in the changing landscape of digital commerce.

Müşteri Yorumları ve Puanları

1 müşteri puanları
  • 5 Star
    100%
  • 4 Star
    0%
  • 3 Star
    0%
  • 2 Star
    0%
  • 1 Star
    0%

Bu ürünü değerlendirin

Düşüncelerinizi diğer müşterilerle paylaşın

Artıları

  • Provides interesting insights into the impact of digital technology on the economy
  • Presents compelling arguments and data
  • Recommended for those interested in the changing landscape of digital commerce

Eksileri

  • Some reviewers found the book to be repetitive and could have been condensed into a shorter article

PLATFORM GÜVENİ VE ALICI GÜVENCESİ

trustpilot logo
4.2/5 9477 yorumlar
Yorumları oku
JK
Jasmin
Verified buyer

“Great products and very good service: very easy and very fast international delivery.”

9 September 2026 · via Trustpilot
AG
Anke
Verified buyer

“Wonderful online shopping experience, smooth transaction from the start. Payment method works conveniently and delivery is unexpectedly fast and reliable. You go the extra mile for service. What makes this even more amazing, you deliver to Namibia. I will remain a happy Ubuy customer and will increase my purchases for sure! Thank you!”

10 September 2026 · via Trustpilot
H
Hazel
Verified buyer

“Very easy to find the products what you need, and so fast delivery, that’s why I highly recommended to others costumers to used ubuy.”

10 September 2026 · via Trustpilot
O
Opaleye
Verified buyer

“I received exactly what I ordered I was skeptical about your site because that was my first time to order. But the order came timely and neatly packaged. I was not disappointed. Thank you.”

11 September 2026 · via Trustpilot
AC
Adele
Verified buyer

“Easy to find and order what you want on the website. Delivery is quick to the UK”

8 September 2026 · via Trustpilot
Güvenli Ödeme Küresel Teslimat Kolay İade Orijinal Ürünler

Ürün Fiyat Geçmişi

Önemli bilgi

  • Sınırlamalar : Uluslararası olarak gönderilen ürünler için, üretici garantisinin geçerli olmayabileceğini lütfen unutmayın; üretici servis seçenekleri mevcut olmayabilir; ürün kılavuzları, talimatlar ve güvenlik uyarıları hedef ülke dillerinde olmayabilir; ürünler (ve beraberindeki malzemeler) varış ülkesi standartlarına, spesifikasyonlarına ve etiketleme gerekliliklerine uygun olarak tasarlanmayabilir; ve ürünler hedef ülke voltajına ve diğer elektrik standartlarına uygun olmayabilir (uygunsa bir adaptör veya dönüştürücü kullanılmasını gerektirir). Alıcı, ürünün yasal olarak hedef ülkeye ithal edilebildiğinden emin olmaktan sorumludur. Ubuy veya bağlı kuruluşlarından sipariş verirken, alıcı kayıtlı ithalatçıdır ve varış ülkesinin tüm yasa ve düzenlemelerine uymalıdır.
  • Ubuy küresel bir arama motoru olduğundan, Ubuy'da listelenen tüm ürünler satılık değildir. Ürünler ihracat/ticaret düzenlemelerine tabidir.

TRY 440

Şimdi sipariş verin ve şu tarihte alın Monday, Eylül 28

ADET:

Güvenli işlemsecured transaction

PCI DSS uyumlu ve ISO 27001:2022 sertifikalı olup, her siparişte şifrelenmiş ödeme ve tam alıcı koruması sunar.

En İyi Lojistik Ortaklarımız
  • fedex
  • dhl
En Hızlı Sınır Ötesi Teslimat

Özellikler ve Faydalar

  • The Long Tail is the rise of niche markets.
  • Ability to offer vast choice is changing everything.
  • Unlimited selection reveals truths about what consumers want.
  • New economic model for business.
  • New efficiencies in distribution, manufacturing, and marketing.
  • The 21st century will be equally about niches.

Ubuy Güvencesi

%100 orijinal ürünler, PCI DSS uyumlu ödeme güvenliği, ISO 27001 sertifikalı veri koruması, en hızlı sınır ötesi teslimat, ücretsiz iade * ve her siparişte güvenli paketleme ile kaygısız alışverişin keyfini çıkarın.