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The Guerrilla Guide for Entrepreneurs & The Rest of Us: AI Focused: Career - Business - Startup
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- Where an MBA Meets the Streets.Drawing on more than 25 years of experience building brands, negotiating with retailers, expanding into international markets, and leading entrepreneurial ventures, Joseph Gulesserian—entrepreneur and former business professor—takes you to a place where an MBA encounters the Streets.The Guerrilla Guide for Entrepreneurs & The Rest of Us is the playbook that delivers skills, insights, opportunities, and occasional wit. It takes the reader to a place where old-school grit and new-school AI reconcile! It is a place where Elon Musk meets Jack Ma and a Harvard MBA has a showdown with the Streets.Happy Hour is over, and the last patrons will be unceremoniously thrown out of the New Orleans bar to a street named Yesterday! Arguing with the future is like calling the cops to give out speeding tickets at the INDY 500. Scrolling for answers on TikTok or YouTube Shorts leads to a street called Empty.It’s where glory meets tragedy—and it’s all here:• How to master the art and science of sales, negotiation, sustained competitive advantage, and brand-building• Does innovation actually pay?• Who are the 12 greatest entrepreneurs that changed civilization—and what can we learn from them?• How to leverage AI for competitive advantage• How will AI reshape the employment market• Tales from the Streets...• What will the future look like?The Guerrilla Guide for Entrepreneurs connects the past, confronts the present, and predicts the future before it happens.The Guerrilla Guide for Entrepreneurs, Gulesserian’s third book is his call to arms, taking you through twists, turns, glory, and tragedy—that delivers real, actionable results. With a blend of humor, insight, and sharp wit, he takes the gloves off for all 12 rounds, drawing on a lifetime of entrepreneurship, business, and brand-building, complemented by his time as a business management professor.In the game of opportunity, the Future doesn’t care what you think!
| Publisher | Independently published |
| Publication date | 30 Nov. 2025 |
| Language | English |
| Print length | 548 pages |
| ISBN-13 | 979-8276726489 |
| Item weight | 907 g |
| Dimensions | 15.24 x 3.15 x 22.86 cm |
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