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Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Digital Transformation Potential
85% of respondents would recommend this to a friend
TRY 1116
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This digital transformation playbook provides details and guidance on the tactics required to build a profitable X-as-a-Service business model.
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Product Details
| Publisher | TSIA |
| Publication date | July 12, 2022 |
| Language | English |
| Print length | 384 pages |
| ISBN-10 | 0986046264 |
| ISBN-13 | 978-0986046261 |
| Item Weight | 1.4 pounds (640 grams) |
| Dimensions | 6 x 1.25 x 9 inches (15.2 x 3.2 x 22.9 cm) |
Who Should Buy?
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B2B Executives
Executives seeking insights on digital transformation challenges and strategies to enhance their company's digital capabilities.
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Marketing Professionals
Marketing teams looking to understand the impact of digital delays and how to implement effective digital strategies.
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Business Strategists
Strategists aiming to identify barriers in digital transformation and explore methodologies to streamline business processes.
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Small Startups
Small startups may find the insights too advanced given their initial focus on product development rather than digital transformation.
Product Description
Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Digital Transformation Potential
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TRY 1116
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Features & Benefits
- Essential guidance for B2B tech companies embracing digital transformation.
- Focus on building a profitable X-as-a-Service business model.
- Includes tactics for enhancing digital customer experience.
- Emphasizes data-driven sales and customer success at scale.
- Unlocks efficient growth for staying competitive in the tech market.
- Pragmatist's approach to navigating the next five years of development.
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