0 ratings
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions
genuine image
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions
Item #: 54647882

The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions

87% of respondents would recommend this to a friend

Item #: 54647882

TRY 1326

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

*All items will import from US

0 ratings Write a review
In stock
us Imported from USA store

QTY:

Order now and get it around Wednesday, October 07
Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions
U-Care Warranty:
None
Select a Plan
fast shipping

Fast
Shipping

free return

Free
Return*

secure packaging

Secure Packaging

100% original products

100% Original Products

pci-dss

PCI DSS Compliance

iso certified

ISO 27001 Certified

paypal payment
visa payment
mastercard payment
american express payment
ptt group payment
turkiye-bankasi payment
garanti bbva payment
akbank payment
yapi kredi payment
denizbank payment
kuveyt turk payment
vakifbank payment
ziraat bankasi payment
teb payment
sekerbank payment
Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.

What Stands Out

Neuroscience Insights
Leverage cutting-edge neuroscience principles to enhance brand understanding, improving customer engagement and loyalty through scientifically backed marketing strategies.
Profit Maximization
Learn proven methods to increase profitability through effective brand extensions, aligning new products with consumer desires and market trends.
Market Adaptability
Equip yourself with adaptable techniques for navigating market changes, allowing brands to stay relevant and competitive in a rapidly evolving landscape.

Product Details

Shop The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions online at a best price in Turkey. B08N8QNR1Q
  • Combines neuroscience knowledge with brand strategy for maximizing profits
  • Explores the fusion of specialist brand strategists and innovative brand generalists
  • Provides insights for maximizing brand strength in challenging times
  • Applies brain science to dissect brand components and develop suitable brand extensions
  • Enhances understanding of consumer behavior and effective brand-customer connection
  • Presents practical and straightforward approach to brain science applied to brands
Publisher Independently published
Publication date November 11, 2020
Language English
Print length 317 pages
ISBN-13 979-8558283945
Item Weight 11.2 ounces (317.52 grams)
Dimensions 5 x 0.72 x 8 inches (12.7 x 1.8 x 20.3 cm)

Who Should Buy?

Suitable For
  • Marketing Professionals

    Ideal for marketers seeking to leverage neuroscience principles for effective brand extension strategies to boost profitability.

  • Business Managers

    Helpful for managers looking to enhance brand performance and integrate new ideas for sustainable growth using neuroscience.

  • Entrepreneurs

    Beneficial for entrepreneurs who want to understand consumer behavior and apply neuroscience for innovative brand development.

Not Suitable For
  • Casual Readers

    Individuals looking for light reading may find the technical content dense and less engaging for casual consumption.

Product Description

The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What is the main premise of 'The Rise Of Hedgefox Brands'?

    Answer: The main premise of 'The Rise Of Hedgefox Brands' is to explore how brands can leverage neuroscience to enhance their market strategies and maximize profits through effective brand extensions. It delves into the psychological principles that influence consumer behavior and decision-making. This means that understanding how consumers think and feel can significantly impact how brands position their products. For instance, brands might develop extensions that align more closely with consumer emotions, thereby driving sales and loyalty.
  • Question: How can neuroscience be applied in brand extensions?

    Answer: Neuroscience can be applied in brand extensions by identifying the emotional triggers and cognitive biases that influence consumer purchasing decisions. The book highlights how brands can conduct neurological studies to understand consumer responses to various marketing strategies. For example, a brand may find that bright colors evoke excitement, leading them to use vibrant packaging for their new product lines. This insight helps brands make data-driven decisions that significantly enhance consumer engagement and profitability.
  • Question: Who is the target audience for this book?

    Answer: 'The Rise Of Hedgefox Brands' targets marketers, brand managers, entrepreneurs, and business students who are keen on incorporating scientific insights into brand strategy. These audiences benefit from the book's practical guidance on applying neuroscience principles to grow their brands. Whether someone is launching a new product or managing an existing brand, the insights provided can help them connect more deeply with consumers and create effective marketing strategies that resonate on a psychological level.
  • Question: Can this book help businesses with established brands?

    Answer: Yes, this book is particularly beneficial for businesses with established brands looking to expand or rejuvenate their product lines. It provides insights into creating brand extensions that resonate with existing customers while attracting new ones. By applying neuroscience concepts detailed in the book, established brands can identify market gaps and design appropriate offerings. For instance, a well-known snack brand could diversify into healthy options by understanding consumer health trends and preferences.
  • Question: What are some key strategies discussed in the book?

    Answer: The book outlines several key strategies, including utilizing emotional branding, understanding consumer psychology, and the importance of storytelling in brand marketing. It emphasizes maximizing touchpoints with customers to enhance brand experience. For example, incorporating storytelling in advertising can create emotional connections that lead consumers to choose a brand over competitors. This strategic layering can elevate a brand’s presence in a crowded marketplace.
  • Question: Does the book provide case studies or real-world examples?

    Answer: Yes, 'The Rise Of Hedgefox Brands' includes numerous case studies and real-world examples that illustrate the principles being discussed. These examples help readers understand how different brands have successfully utilized neuroscience in their marketing strategies. For instance, studying a tech company's approach to user experience can reveal how consumer feedback led to significant product enhancements. These insights serve as valuable lessons for readers applying similar strategies.
  • Question: Is 'The Rise Of Hedgefox Brands' suitable for beginners?

    Answer: Certainly! While the book delves into neuroscience, it presents concepts in a clear and accessible manner, making it suitable for beginners. Readers who are new to marketing will find the foundational principles of consumer psychology easy to grasp. Moreover, practical examples and straightforward language mean that even those with little background in brand management can benefit. Beginners can apply these insights in their early campaigns to create effective engagement strategies.
  • Question: How does brand loyalty relate to the concepts in the book?

    Answer: Brand loyalty is intricately tied to the concepts explored in 'The Rise Of Hedgefox Brands,' as neuroscience highlights how emotional connections lead to repeat purchases. The book suggests that when brands evoke positive emotions through meaningful experiences or storytelling, customers are more likely to remain loyal. For example, a fitness brand encouraging a community feel through events and social media can create strong loyalty among its users, ultimately improving sales over time.
  • Question: What value does this book offer to digital marketers?

    Answer: 'The Rise Of Hedgefox Brands' is particularly valuable for digital marketers as it focuses on how neuroscience insights can be applied within digital campaigns. Marketers can learn to craft online content that resonates with audiences at an emotional level. For instance, understanding what drives click-through rates on ads can lead to better-targeted campaigns. By integrating these insights, digital marketers can optimize their strategies, enhancing both engagement and conversion rates.
  • Question: Where can I buy 'The Rise Of Hedgefox Brands: How To Maximize Your Profits Using Neuroscience In Your Brand Extensions'?

    Answer: You can purchase 'The Rise Of Hedgefox Brands: How To Maximize Your Profits Using Neuroscience In Your Brand Extensions' on Ubuy. Ubuy is a reliable e-commerce platform that offers a wide range of products, including books in various categories. Shopping on Ubuy allows you to easily find and purchase this book, making it convenient for readers across Turkey.

Consumer Behavior Editorial Review

**** "The Rise of Hedgefox Brands" by AJ Fernandez taps into the innovative intersection of neuroscience and marketing, offering fresh insights into brand development and extensions. Readers have praised the book for its engaging and thought-provoking content, describing it as both a fun read and a valuable resource for brand managers. The concept of the "hedgefox" strategy—melding the strengths of both hedgehog and fox brands—resonates well with professionals looking to enhance their approach to brand growth. Fernandez effectively simplifies complex neuroscience concepts, enabling marketers to grasp the importance of brand attributes like simplicity, trust, and attraction in driving successful extensions. The author draws attention to the need for brands to adapt to Consumer expectations and market changes, particularly in challenging times such as the COVID-19 pandemic, where resilience and adaptability are paramount. Readers report that this book has shifted their understanding of branding, emphasizing the importance of a cohesive brand identity that fosters customer connection. It serves as both an inspirational guide and a practical manual across various industries, providing actionable insights into maximizing brand profitability with reduced marketing costs. The book's blend of science and practical advice makes it an essential read for anyone involved in brand strategy and communication. **

Customer Reviews & Ratings

1 customers ratings
  • 5 Star
    100%
  • 4 Star
    0%
  • 3 Star
    0%
  • 2 Star
    0%
  • 1 Star
    0%

Review this product

Share your thoughts with other customers

Pros

  • Engaging and thought-provoking narrative
  • Clear explanation of complex neuroscience concepts
  • Provides actionable insights for brand management
  • Advocates for a hybrid "hedgefox" strategy for brand growth
  • Emphasizes the role of trust and simplicity in brand extensions
  • Adaptable lessons relevant across various industries
  • Highlights cost-effective marketing strategies

Cons

  • Some readers may find the scientific references overwhelming

Platform Trust & Buyer Confidence

trustpilot logo
4.2/5 9477 reviews
Read reviews
JK
Jasmin
Verified buyer

“Great products and very good service: very easy and very fast international delivery.”

9 September 2026 · via Trustpilot
AG
Anke
Verified buyer

“Wonderful online shopping experience, smooth transaction from the start. Payment method works conveniently and delivery is unexpectedly fast and reliable. You go the extra mile for service. What makes this even more amazing, you deliver to Namibia. I will remain a happy Ubuy customer and will increase my purchases for sure! Thank you!”

10 September 2026 · via Trustpilot
H
Hazel
Verified buyer

“Very easy to find the products what you need, and so fast delivery, that’s why I highly recommended to others costumers to used ubuy.”

10 September 2026 · via Trustpilot
O
Opaleye
Verified buyer

“I received exactly what I ordered I was skeptical about your site because that was my first time to order. But the order came timely and neatly packaged. I was not disappointed. Thank you.”

11 September 2026 · via Trustpilot
AC
Adele
Verified buyer

“Easy to find and order what you want on the website. Delivery is quick to the UK”

8 September 2026 · via Trustpilot
Secure Checkout Global Delivery Easy Returns Genuine Products

Product Price History

Important information

  • Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
  • Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

TRY 1326

Order now and get it around Wednesday, October 07

QTY:

Secured transactionsecured transaction

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Features & Benefits

  • Learn how to combine the strength of specialist brand strategists with the innovative approaches created by brand generalists to create​​ hedgefox brands
  • Maximize brand strength to help companies survive and even thrive in difficult periods
  • Dives into brain science applied to brands in a practical and straightforward way
  • Dissects a brand key components (simplicity, trust, and attraction) to create a path for developing more fitting brand extensions
  • Gain a greater awareness of why we buy brands and how this understanding may help your company connect more effectively to your customers

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.